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Take your brand from barely noticed to wildly loved with my Brand Canvas and 3-Step Guide.

Yep. It's totally FREE. No fluff. No B.S.  Just actionable steps you'll wish you took months if not years ago.

 

Curious?? Learn More

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    Everything you need to get started with HubSpot's CMS and build your CLEAN website.

    No developer is needed.  This complete 3-part series includes a step-by-step guide to high-fives all around the office.

     

    Download the Guides

       
      The CLEAN Theme

      Take full advantage of the new and improved HubSpot CMS experience with the CLEAN theme.

      Theme Support & Reference

      Have a question and looking for an answer? I've likely got a video for that or an article that covers it.

      Built for Speed, Performance, AND an awesome UX.

      GTmetrix is the gold standard in analyzing the speed and performance of a website. Here is how the helpfulhero.com homepage (using CLEAN) ranks. Not too shabby for a media-rich page.

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      Report generated: Sat, Apr 23, 2022 at 2:56pm CST

        3 min read

        Web Designers vs. Developers: Which do You Need?

        UX-design-wireframe

        Ready for a new website? You may consider outsourcing to a designer or developer (or both)*. Read on (or take this quick quiz) to learn the differences between the two and see which is the right fit for your project.

        *(Spoiler alert: you might not need either if you get CLEAN).

         

        The Basics 

        Here’s the overly simplistic distinction between designers and developers:

        Designers make stuff look good.

        Developers bring stuff to life.

        In reality, it’s much more nuanced, and not all designers or developers are the same. They have unique areas of expertise worth understanding. Let’s explore a few.

         

        The Breakdown 

        There are largely a few categories of web/app/product designers and developers that you need to know about when looking for the right one for your project. 

         

        UX (User Experience) Designers

        These guys focus on your ideal customer's expectations. They’ll do tons of research and testing to figure out what makes website visitors linger on a page, why they do or don’t click, etc. At the end of the day, their job is to design a website that’s easy and intuitive to navigate. UX designers work with simple wireframes (the site's skeleton) before adding any branding.

        Once the UX Design team has worked its magic, they’ll hand things off to UI.

         

        UI (User Interface) Designers

        UI takes the prototypes and findings from UX and works to drive site conversions (like clicks and form submissions). They play with brand colors, create layout mockups, experiment with CTA button styles, and A/B test landing page designs. 

        If you were building a highway instead of a website, your UX Designer would be in charge of drawing the roadmap, complete with signage, rest stops, and anything else a driver may need on his journey from point A to point B. Your UI Designer would then choose the colors and placement for the road signs and might explore how to draw a traveler's attention to the coffee stands at each rest stop entrance.

        When the design team has done their part, they hand it off to development. Developers have different areas of focus, too. Here are a few you should know:

         

        Front-End Developers

        These folks code the stuff website visitors see (page layouts, buttons, widgets, chatbots, etc.) using languages like JavaScript, HTML, and CSS.

         

        Back-End Developers

        Back-End Developers code the invisible things, like the text, image, and code files that live on your website server.  

        When you type in a web address, you see a webpage appear as if by magic. In the background, your browser sends a request to the server, which collects and serves the content to the site's front end.  

        You can thank back-end developers for that behind-the-scenes wizardry.

        Going back to our highway and rest stop analogy, think of your back-end developer as an electrician (running wires and things you don’t see) and your front-end developer as the guy who installs the light switch covers and paints the walls. 

         

        Full-Stack Developers

        These guys do it all! They’re basically superheroes.

         

        The Budget

        How much does it cost to hire a designer or developer? Well, it ranges anywhere from $2000 to $20,000 (depending on the size and scope of your site).

        When compared with other CMS platforms, that price tag is pretty hefty.  

        Keep in mind that hiring a designer or developer isn’t always a one-and-done job. If you need website edits down the road, be prepared to cough up extra cash.

         

        Boiling it Down

        In summary:

         

        You might need a UX designer if:

        • Your customers are frustrated with your website or application
        • You are trying to understand if your product is solving a *real* problem
        • You have an overly robust website that you want to simplify 
        • Your project requires a series of interactive features

        You might need a UI designer if:

        • You want a fresh new look for your website.
        • You want to ensure a level of polish and design consistency across all channels
        • You want to increase the perceived value of your website or product

        You might need a front-end web developer if:

        • Your project largely revolves around displaying content with simple interactions

        You might need a back-end web developer if:

        • Your project largely revolves around more complex user interactions
        • Your project requires a more sophisticated database integration
        • Your project requires the use or creation of an API to sync with other platforms

         

        Ready to outsource? Get our tips for hiring the right website professional. 


        Remember that you can always DIY your website, too! If you’re even a little tech savvy, an easy DIY solution like our CLEAN Theme could save you time, money, and headaches.

        Get CLEAN Theme

        7 min read

        Introducing the "Magic Module" and CLEAN Pro's step into 2023.

        Today, I'm super excited to announce the beta release of the all-new "Magic Module" that will be included in the CLEAN Pro (v58) update.  This is the...

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        sop-prep

        4 min read

        Do this, not that: getting started with SOPs

        Is your team dropping balls left and right? Does poor communication slow your sales process? Do you want to grow your business (but feel stuck)? 

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        shortcut

        1 min read

        Save This: The Shortcut You Need

        What if you could shave hours off your website build? HubSpot's saved sections help you create mini templates that you can copy from one page to...

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