---
title: Tips, Tricks & Everything HubSpot | branding
description: branding |
---

# HubSpot Tips & Tricks

#### We believe informative blog posts don't have to be boring. Learn, laugh, and quickly become the hero of your company.

Filter by Tag Show All AEO AI Training Artificial Intelligence CLEAN Theme Updates CLEAN6 CMS CRM INBOUND UX branding content marketing copywriting customer service design featured figma landing pages marketing operations optimization productivity reporting sales seo service template updates templates tutorial web design website themes

### branding

[![Website myths that could kill your next redesign](https://blog.helpfulhero.com/hubfs/website-myths-busted.jpg) ](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

 6 min read

#### [3 Myths You Need to Bust Before Your Next Website Redesign](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

![Picture of Kevin Fremon](https://blog.helpfulhero.com/hs-fs/hubfs/photos/kevin-fremon-avatar-2017-small.jpg?width=30&name=kevin-fremon-avatar-2017-small.jpg) [Kevin Fremon](https://blog.helpfulhero.com/author/kevin-fremon): March 31, 2026

Think about the last time you needed to update something on your website. Did you do it yourself, or did you fire off a message to someone and wait?...

[marketing](https://blog.helpfulhero.com/tag/marketing) [seo](https://blog.helpfulhero.com/tag/seo) [branding](https://blog.helpfulhero.com/tag/branding) [web design](https://blog.helpfulhero.com/tag/web-design) [website themes](https://blog.helpfulhero.com/tag/website-themes) 

[Read More](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

[![INBOUND 2025: the Loop Marketing Playbook and AEO](https://blog.helpfulhero.com/hubfs/INBOUND%202025%20recap.jpg) ](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

 6 min read

#### [AI search: how to optimize your website (and hot takes from INBOUND25)](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): September 25, 2025

The last few years at HubSpot’s annual INBOUND conference have been “all about AI.” This year? Inbound 2025 was less hype and more real-life...

[marketing](https://blog.helpfulhero.com/tag/marketing) [seo](https://blog.helpfulhero.com/tag/seo) [landing pages](https://blog.helpfulhero.com/tag/landing-pages) [sales](https://blog.helpfulhero.com/tag/sales) [operations](https://blog.helpfulhero.com/tag/operations) [branding](https://blog.helpfulhero.com/tag/branding) [content marketing](https://blog.helpfulhero.com/tag/content-marketing) [INBOUND](https://blog.helpfulhero.com/tag/inbound) [website themes](https://blog.helpfulhero.com/tag/website-themes) [Artificial Intelligence](https://blog.helpfulhero.com/tag/artificial-intelligence) [AEO](https://blog.helpfulhero.com/tag/aeo) 

[Read More](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

[![](https://blog.helpfulhero.com/hubfs/how-to-migrate-hubspot-knowledge-base.jpg) ](https://blog.helpfulhero.com/knowledge-base-migration)

 2 min read

#### [Want to try HubSpot's new Knowledge Base?  We tested it (here's what happened).](https://blog.helpfulhero.com/knowledge-base-migration)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): March 18, 2025

Service Hub just dropped a shiny new Knowledge Base editor, and honestly, it's pretty awesome. Easier branding? Yup. Customization? Check. But,...

[tutorial](https://blog.helpfulhero.com/tag/tutorial) [service](https://blog.helpfulhero.com/tag/service) [branding](https://blog.helpfulhero.com/tag/branding) [customer service](https://blog.helpfulhero.com/tag/customer-service) 

[Read More](https://blog.helpfulhero.com/knowledge-base-migration)

[![AI-in-Marketing](https://blog.helpfulhero.com/hubfs/Blog-Post-Image---robot-on-laptop.jpg) ](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

 6 min read

#### [Artificial Intelligence: New Hopes and Fears for Ambitious Marketers](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): March 23, 2023

AI innovation is cruising at hyper-speed. In the last couple of weeks alone, we’ve seen the release of GPT4, the emergence of the Smart CRM with...

[marketing](https://blog.helpfulhero.com/tag/marketing) [branding](https://blog.helpfulhero.com/tag/branding) [productivity](https://blog.helpfulhero.com/tag/productivity) [copywriting](https://blog.helpfulhero.com/tag/copywriting) [content marketing](https://blog.helpfulhero.com/tag/content-marketing) 

[Read More](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

[![website-questions](https://blog.helpfulhero.com/hubfs/My%20project%20(6).jpg) ](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

 2 min read

#### [5 Things to Ask Before Creating Your Website](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): December 8, 2022

Ready for your big and exciting new website design? Before diving into the fun of drag-and-drop editors and page layouts, make sure you’re building...

[design](https://blog.helpfulhero.com/tag/design) [marketing](https://blog.helpfulhero.com/tag/marketing) [UX](https://blog.helpfulhero.com/tag/ux) [branding](https://blog.helpfulhero.com/tag/branding) [web design](https://blog.helpfulhero.com/tag/web-design) 

[Read More](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

[![futureproof](https://blog.helpfulhero.com/hubfs/My%20project.jpg) ](https://blog.helpfulhero.com/futureproof-your-flywheel)

 7 min read

#### [INBOUND 2022: How to Futureproof Your Flywheel](https://blog.helpfulhero.com/futureproof-your-flywheel)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): September 22, 2022

Want to stay ahead of the game in the evolving marketing landscape? You’re in the right place. Named by Forbes as a "must-attend event...

[marketing](https://blog.helpfulhero.com/tag/marketing) [CMS](https://blog.helpfulhero.com/tag/cms) [branding](https://blog.helpfulhero.com/tag/branding) [copywriting](https://blog.helpfulhero.com/tag/copywriting) [INBOUND](https://blog.helpfulhero.com/tag/inbound) 

[Read More](https://blog.helpfulhero.com/futureproof-your-flywheel)

[![](https://blog.helpfulhero.com/hubfs/Blog-Post-Image-(3).jpg) ](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

 3 min read

#### [How to quickly create the perfect color palette](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): February 21, 2022

Time for a website redesign? You’ve got an exciting opportunity to rethink some of your branding elements. But with a whole rainbow of options out...

[design](https://blog.helpfulhero.com/tag/design) [branding](https://blog.helpfulhero.com/tag/branding) 

[Read More](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

### branding

[![Website myths that could kill your next redesign](https://blog.helpfulhero.com/hubfs/website-myths-busted.jpg) ](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

 6 min read

#### [3 Myths You Need to Bust Before Your Next Website Redesign](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

![Picture of Kevin Fremon](https://blog.helpfulhero.com/hs-fs/hubfs/photos/kevin-fremon-avatar-2017-small.jpg?width=30&name=kevin-fremon-avatar-2017-small.jpg) [Kevin Fremon](https://blog.helpfulhero.com/author/kevin-fremon): March 31, 2026

Think about the last time you needed to update something on your website. Did you do it yourself, or did you fire off a message to someone and wait?...

[marketing](https://blog.helpfulhero.com/tag/marketing) [seo](https://blog.helpfulhero.com/tag/seo) [branding](https://blog.helpfulhero.com/tag/branding) [web design](https://blog.helpfulhero.com/tag/web-design) [website themes](https://blog.helpfulhero.com/tag/website-themes) 

[Read More](https://blog.helpfulhero.com/3-myths-you-need-to-bust-before-your-next-website-redesign)

[![INBOUND 2025: the Loop Marketing Playbook and AEO](https://blog.helpfulhero.com/hubfs/INBOUND%202025%20recap.jpg) ](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

 6 min read

#### [AI search: how to optimize your website (and hot takes from INBOUND25)](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): September 25, 2025

The last few years at HubSpot’s annual INBOUND conference have been “all about AI.” This year? Inbound 2025 was less hype and more real-life...

[marketing](https://blog.helpfulhero.com/tag/marketing) [seo](https://blog.helpfulhero.com/tag/seo) [landing pages](https://blog.helpfulhero.com/tag/landing-pages) [sales](https://blog.helpfulhero.com/tag/sales) [operations](https://blog.helpfulhero.com/tag/operations) [branding](https://blog.helpfulhero.com/tag/branding) [content marketing](https://blog.helpfulhero.com/tag/content-marketing) [INBOUND](https://blog.helpfulhero.com/tag/inbound) [website themes](https://blog.helpfulhero.com/tag/website-themes) [Artificial Intelligence](https://blog.helpfulhero.com/tag/artificial-intelligence) [AEO](https://blog.helpfulhero.com/tag/aeo) 

[Read More](https://blog.helpfulhero.com/aeo-how-to-optimize-your-website-and-hot-takes-from-inbound25)

[![](https://blog.helpfulhero.com/hubfs/how-to-migrate-hubspot-knowledge-base.jpg) ](https://blog.helpfulhero.com/knowledge-base-migration)

 2 min read

#### [Want to try HubSpot's new Knowledge Base?  We tested it (here's what happened).](https://blog.helpfulhero.com/knowledge-base-migration)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): March 18, 2025

Service Hub just dropped a shiny new Knowledge Base editor, and honestly, it's pretty awesome. Easier branding? Yup. Customization? Check. But,...

[tutorial](https://blog.helpfulhero.com/tag/tutorial) [service](https://blog.helpfulhero.com/tag/service) [branding](https://blog.helpfulhero.com/tag/branding) [customer service](https://blog.helpfulhero.com/tag/customer-service) 

[Read More](https://blog.helpfulhero.com/knowledge-base-migration)

[![AI-in-Marketing](https://blog.helpfulhero.com/hubfs/Blog-Post-Image---robot-on-laptop.jpg) ](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

 6 min read

#### [Artificial Intelligence: New Hopes and Fears for Ambitious Marketers](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): March 23, 2023

AI innovation is cruising at hyper-speed. In the last couple of weeks alone, we’ve seen the release of GPT4, the emergence of the Smart CRM with...

[marketing](https://blog.helpfulhero.com/tag/marketing) [branding](https://blog.helpfulhero.com/tag/branding) [productivity](https://blog.helpfulhero.com/tag/productivity) [copywriting](https://blog.helpfulhero.com/tag/copywriting) [content marketing](https://blog.helpfulhero.com/tag/content-marketing) 

[Read More](https://blog.helpfulhero.com/artificial-intelligence-for-marketers)

[![website-questions](https://blog.helpfulhero.com/hubfs/My%20project%20(6).jpg) ](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

 2 min read

#### [5 Things to Ask Before Creating Your Website](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): December 8, 2022

Ready for your big and exciting new website design? Before diving into the fun of drag-and-drop editors and page layouts, make sure you’re building...

[design](https://blog.helpfulhero.com/tag/design) [marketing](https://blog.helpfulhero.com/tag/marketing) [UX](https://blog.helpfulhero.com/tag/ux) [branding](https://blog.helpfulhero.com/tag/branding) [web design](https://blog.helpfulhero.com/tag/web-design) 

[Read More](https://blog.helpfulhero.com/5-things-to-ask-before-creating-your-website)

[![futureproof](https://blog.helpfulhero.com/hubfs/My%20project.jpg) ](https://blog.helpfulhero.com/futureproof-your-flywheel)

 7 min read

#### [INBOUND 2022: How to Futureproof Your Flywheel](https://blog.helpfulhero.com/futureproof-your-flywheel)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): September 22, 2022

Want to stay ahead of the game in the evolving marketing landscape? You’re in the right place. Named by Forbes as a "must-attend event...

[marketing](https://blog.helpfulhero.com/tag/marketing) [CMS](https://blog.helpfulhero.com/tag/cms) [branding](https://blog.helpfulhero.com/tag/branding) [copywriting](https://blog.helpfulhero.com/tag/copywriting) [INBOUND](https://blog.helpfulhero.com/tag/inbound) 

[Read More](https://blog.helpfulhero.com/futureproof-your-flywheel)

[![](https://blog.helpfulhero.com/hubfs/Blog-Post-Image-(3).jpg) ](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

 3 min read

#### [How to quickly create the perfect color palette](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

![Picture of Miriam-Rose LeDuc](https://blog.helpfulhero.com/hs-fs/hubfs/Miriam-8sq.jpg?width=30&name=Miriam-8sq.jpg) [Miriam-Rose LeDuc](https://blog.helpfulhero.com/author/miriam-rose-leduc): February 21, 2022

Time for a website redesign? You’ve got an exciting opportunity to rethink some of your branding elements. But with a whole rainbow of options out...

[design](https://blog.helpfulhero.com/tag/design) [branding](https://blog.helpfulhero.com/tag/branding) 

[Read More](https://blog.helpfulhero.com/how-to-quickly-create-the-perfect-color-palette)

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