You could build a great website. What you’re looking for is the right help. Keep reading to learn how to hire a pro who makes your site convert faster than the Millenium Falcon can jump to light speed.
No matter what route you go or who you hire, remember that YOU need to be in the driver's seat. Don't hand the keys to your designer! They could take them and skedaddle, and you’d be screwed.
Signs your prospective designer shouldn't be trusted:
They won’t give you access to the website's backend.
Even if you don’t want to make website edits yourself, you MUST have access to any logins or other information necessary to make changes. Otherwise, your hands are tied, and you'll have to come crawling back to the same designer for every edit.
They purchase the domain for you.
You and only you should be the owner of your domain. If they own your domain, they own your website and practically own your business.
If you sense hints of either of the above, get outta there fast!
How to spot a legit designer
They involve you in the process.
But, hold on, I thought I was outsourcing this project? Do I have to be involved? The answer is YES because YOU are the expert on your business. They’re the experts at building websites.
Things they may ask for (that you can prepare in advance):
Website copy (what will your website visitors read when they land on your site?)
Your designer may work with you to develop some of these things, but you should be an essential player. If not, your spidey senses should be going off.
They’re certified and experienced.
Not that there's anything wrong with an honest side-hustle. But if you’re finding your folks on Upwork, keep in mind that you may not be their priority or their primary area of expertise. Look for someone who has achieved a standard of excellence.
They’re not the cheapest option.
See above. In many cases, you get what you pay for. Also, you’re not just redoing your website to be trendy (even though website trends change every couple of years). Think long-term. Will the website results pay for themselves by generating revenue?
They’re upfront about scope and turnaround times.
How long until you see revision 1? Do additional edits cost more? How many revisions are included in the original quoted cost?
They have a portfolio of previously created websites.