Buy Theme
Get notified when updates to CLEAN are released.


Take your brand from barely noticed to wildly loved with my Brand Canvas and 3-Step Guide.

Yep. It's totally FREE. No fluff. No B.S.  Just actionable steps you'll wish you took months if not years ago.


Curious?? Learn More


    Everything you need to get started with HubSpot's CMS and build your CLEAN website.

    No developer is needed.  This complete 3-part series includes a step-by-step guide to high-fives all around the office.


    Download the Guides

      The CLEAN Theme

      Take full advantage of the new and improved HubSpot CMS experience with the CLEAN theme.

      Theme Support & Reference

      Have a question and looking for an answer? I've likely got a video for that or an article that covers it.

      Built for Speed, Performance, AND an awesome UX.

      GTmetrix is the gold standard in analyzing the speed and performance of a website. Here is how the homepage (using CLEAN) ranks. Not too shabby for a media-rich page.


      Report generated: Sat, Apr 23, 2022 at 2:56pm CST

        1 min read

        HubSpot Smart Content: The Secret to Speed Up Your Site


        HubSpot’s Smart Content is a handy feature for customizing your website visitor’s experience. You can set up rules to display different content for segments of your audience. For example, you could:

        • Have one message for leads and another for customers
        • Show a location-based offer only to visitors in your geographic area
        • Display a form for visitors who clicked through from an ad campaign

        …and much more!

        But did you know you can also use Smart Content to boost your website’s load time on mobile? You CAN! Get excited because you’re about to learn how.


        The Super Simple Speed Secret

        You can use this tweak for any module in my CLEAN Pro Theme for HubSpot.  



        Start by setting up your Smart Rules in your website page editor. You’ll see a link at the top of the lefthand column called Add Smart rules.




        Click it for a range of choices. We'll focus on the DEVICE criteria, which lets you show specific content, images, and style settings when your web page is viewed on a mobile device.




        For example, let's take the background images in the Row Settings section. On a desktop, you may want a larger image with the appropriate viewing ratio on a full screen. But with Smart Content, you could use a smaller version of the same picture for mobile (roughly 600 px wide). This reduces the file size, which speeds up your page load time. Plus, the resized image will look better on a smaller screen.




        Background videos are another feature that looks cool on a desktop but eats up unnecessary bandwidth on smartphones. How can you speed up your load time? Easy. Add a rule that shows an image to viewers on mobile devices instead.  

        And BOOM! Now you have the superpowers to load your mobile site at light speed. Your website visitors will be over the moon.




        2 min read

        5 Things to Ask Before Creating Your Website

        Ready for your big and exciting new website design?  Before diving into the fun of drag-and-drop editors and page layouts, make sure you’re building...

        Read More

        7 min read

        Introducing the "Magic Module" and CLEAN Pro's step into 2023.

        Today, I'm super excited to announce the beta release of the all-new "Magic Module" that will be included in the CLEAN Pro (v58) update.  This is the...

        Read More

        4 min read

        Do this, not that: getting started with SOPs

        Is your team dropping balls left and right? Does poor communication slow your sales process? Do you want to grow your business (but feel stuck)? 

        Read More