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Take your brand from barely noticed to wildly loved with my Brand Canvas and 3-Step Guide.

Yep. It's totally FREE. No fluff. No B.S.  Just actionable steps you'll wish you took months if not years ago.

 

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    Everything you need to get started with HubSpot's CMS and build your CLEAN website.

    No developer is needed.  This complete 3-part series includes a step-by-step guide to high-fives all around the office.

     

    Download the Guides

       
      The CLEAN Theme

      Take full advantage of the new and improved HubSpot CMS experience with the CLEAN theme.

      Theme Support & Reference

      Have a question and looking for an answer? I've likely got a video for that or an article that covers it.

      Built for Speed, Performance, AND an awesome UX.

      GTmetrix is the gold standard in analyzing the speed and performance of a website. Here is how the helpfulhero.com homepage (using CLEAN) ranks. Not too shabby for a media-rich page.

      gt-metrix-grade-2-15-21-1

      Report generated: Sat, Apr 23, 2022 at 2:56pm CST

        4 min read

        Boost Sales With These 8 Website Features

        Sick of wasting time on the wrong prospects? These vital website elements will help you level up your inbound marketing, qualify more leads, and become the hero of your business.

        We’ll cover:

        1. Site Speed
        2. Chatbots
        3. Knowledge Base
        4. Navigation
        5. Forms
        6. Integrated CRM
        7. Connected Email Sending Domain
        8. Automated Workflows

        Why are these must-haves? You’re about to find out.

         

        BUT FIRST…

        Before we dive too deep into tools, let’s talk strategy.

        A big part of inbound is mastering your messaging. Say you’re opening a brick-and-mortar shop and need a custom sign. Which of these main website headlines would catch your eye?

        “We make signs and have been in business for 40 years.”

        Or…

        “Grab the attention you deserve with our expertly crafted signs.”

        I’d bet the second one. Why? Because it states what you should expect to get. You’re looking for a solution, not a history lesson about someone else’s company.

        Now, look at your website's home page. Does it state the benefits for your visitor? Can they trust you to give them what they’re looking for? 

        We won’t get into messaging much here. But if you want to nail it, read this.

        In the meantime, let’s look at other factors that can make or break your website conversions.

         

        Site Speed

        Imagine you walk into a restaurant. It’s been a long day, and you’re parched. You could use a drink.  

        So, you sit and wait. And wait. And…wait. It’s been almost 10 minutes, and nobody has stopped by your table.

        Frustrated? That’s how your customers feel when they try to visit your site and it won’t load.

         

        frustrated-website

         

        According to a 2019 study, a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.

        And the highest e-commerce conversion rates occur on pages with load times between 0-2 seconds. Wow. You don’t have much time to make a first impression.

         

        Chatbots

        Speaking of speed, HubSpot found that 90% of customers rate an "immediate" response as important or very important when they have a customer service question, and 60% of customers define "immediate" as 10 minutes or less.

        How can you guarantee such fast response times?

        Try a chatbot. No human should try to work 24/7, so let a bot do the heavy lifting here. Use logic to design conversations and help point your customers in the right direction.  

         

        Knowledge Base

        Let’s jump back to the restaurant analogy. You’re seated at your table and ask for a menu. The host tells you the restaurant doesn’t use menus, but they can have the waiter walk you through the options.  

        You glance around the dining area and notice the waiter. He’s running from table to table, talking to each demanding guest and trying to answer all their questions. As your stomach grumbles and he rushes past to cater to another party, you realize you may have a while. You watch the steam from the kitchen rise along with your blood pressure.

        Date night turned nightmare.

        Is your sales team fighting to answer every visitor’s question? Or are you empowering your audience to educate themselves?  

        Make it easy for them to find answers with a dedicated resource center. Blogs and tools like HubSpot’s Knowledge Base are ripe for this.

         

        Navigation

        Now pretend you’re in this restaurant (geez, why do you keep going back there??), and you’re looking for the bathroom. You see a sign that says “whizz palace”. Unless you’re Leslie Knope, you might not assume that’s the room you’re looking for.

         

        whizz-palace

         

        Keep your website nav language clear and make things easy to find.

         

        Forms

        You wouldn’t go out, meet someone super cute, and then leave without bothering to get their number, right?

        In the same way, you wouldn’t want your website visitors to exit before you have a chance to grab their info. That’s what forms are for. Use them to start building a relationship.

        Pro tip: Start simple. Asking for a first name and email is enough.

         

        Integrated CRM

        Once you have that coveted contact info, where will you keep it?

        Ted Mosby’s big mistake in the sitcom How I Met Your Mother happened at a Halloween party. He struck up a conversation with someone he thought was the girl of his dreams (referred to from then on as The Slutty Pumpkin). While he was bold enough to get her number, he wrote it on a Kit Kat wrapper and lost it. Should have put it in his phone. Oops. 

         

        Screen Shot 2022-04-27 at 8.29.46 PM

         

        Think of your CRM like your phone: a safe place to store and organize contact info. And, if your CRM integrates with your website, you never have to worry about losing your prospect’s digits. Once they fill out a form, the system imports their name and email. No more manual entries (yay)!  

         

        Connected Email Sending Domain

        Say you’re more on top of things than Ted and put The Slutty Pumpkin’s number in a safe place. SWEEEET. What are you gonna do now? Send a series of flirty texts and hope that you win a date? 

        It’s not that different in the land of marketing except we use email and call it lead nurturing.

        A good CRM will let you connect your email sending domain and send emails directly from the platform. No need to copy and paste those addresses. And, the integration will make your email more likely to land in your prospect’s primary inbox.

        But timing is everything, so don’t wait too long. If a month goes by and you reach out with, “Hey, remember me from that Halloween party?”, she might be like, “mmm no…now it’s Thanksgiving, and I’m with family. Please leave me alone. You missed your chance.”  

         

        Automated Workflows

        Automated workflows are a game-changer when it comes to timing emails. In HubSpot, you can trigger an email based on a contact’s behavior or other factors. After all, who likes spending more time than they need to in their inbox? (Name me one person who LOVES their email inbox, I dare you).  

        Even scheduled emails can be personal. You can insert dynamic elements (like first name properties) to speak to each reader. Yeah, they might know deep down that it’s a mass email. But it’s the thought that counts…right?

         

        WHAT’S NEXT?

        Got these features on your site? If not, why not?

        Uplevel your website today with our free 3-part guide.

         

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        And be ready for high-fives all around the office. :) 

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