Why Top HubSpot Experts Rely on HubDB to Streamline Content

So you finally got control over your website and can edit your pages without relying on a dev team.  Congrats!  You've made it to the next level.  But there's one more threshold you'll need to cross to become a real content marketing ninja. 

Most marketers overlook this HubSpot tool that's hidden in plain sight, and can slash your editing time and scale your content game. Meet HubDB.

What is HubDB?

HubDB is a HubSpot database that lets you store content in rows and columns, just like a spreadsheet. It's super easy to organize repeatable, searchable, and frequently updated website content, like case studies, events, product or team pages, job postings, and more.

If you love spreadsheets, you’ll feel right at home. If you don’t, never fear, HubDB isn’t a formula test, just a friendly place to manage your content. You got this. :)

Who can use HubDB?

Anyone on a HubSpot CMS Pro or Enterprise account.  If that's you, keep reading.

To find it, just click Content -> HubDB in HubSpot.

When should you use HubDB?

When you have content that needs to be regularly updated, categorized, searched, or filtered on your website, like team pages, events, resources, products, or services.

→ Pro tip: HubDB is easy to manage, but making it look great can take custom dev work. If you want a consistent, scalable design for a fraction of the cost, check out our Happy Center Kit.

Ready to see it in action?  Let's go.

Live HubDB examples from HubSpot users like you

Team directory/staff profiles

HubDB is great for creating team profiles.   Phocus has a good-looking team directory on their website that's managed entirely on HubDB.  Got a new hire?  No need to update bios or photos on multiple pages: one quick HubDB edit applies your changes magically to every instance on your website. Perfect for growing teams.

Resource library with filters

HubSpot's own Inspire page is powered by HubDB. The website examples are easy to search by industry, HubSpot product, and more, thanks to the organizational backend power of HubDB. And of course, our very own HubDB Happy Center is a user-friendly way to find all the tutorials and tips you need to get started building your HubSpot website. You find exactly what you need, fast, without sorting through dozens of separate listing pages.

→ Pro tip for agencies: HubDB is fantastic for building out a portfolio of past work and websites you're proud to have built.  Brandsensations is a prime example of this.

→ Pro tip for Clean Pro users: You might be wondering: why use HubDB instead of a native searchable module (like Clean Pro's Versa Cards)? If you have the same content on multiple pages of your website, HubDB makes it way simpler and faster.  Instead of editing each page, just update your HubDB table once, and voila, your changes are applied sitewide. 

Events calendars & listings

Speaking engagements, trade shows, webinars, you name it: this is a content category that moves fast and needs lots of regular updates.  Save yourself some headaches and try maintaining your events with HubDB, like Biostrand does here. 

Product catalogs

Whether it’s five products or five hundred, HubDB keeps them searchable, filterable, and uniform. Adding a new product takes minutes, and you don’t have to touch the design. Here's how Texwin uses HubDB to display their gallery of premium steel, wood, and portable buildings.  The product gallery is easy to search and filter by material, style, and more.

And Aquilaboats has a similar HubDB lineup in case you're ever in the market for a luxury or fishing yacht. 

Job or Project Listings

Looking to hire or streamline your hiring process? Look no further than HubDB to keep all your projects and job postings nice and tidy, like Contractor did here. 

News stories and media mentions

Your press coverage shouldn’t be scattered or outdated. HubDB lets you keep a single, centralized press list that updates everywhere it appears. Here's how Innok-robotics uses HubDB to keep their media mentions current.

And by the way, all the examples above (except HubSpot's inspire page) were built using the Clean Pro theme for HubSpot.

Is HubDB for you?

Let's tally up your score: give yourself a point for every "yes" to the questions below:

• Do you have many similar pages (product pages, team directories)?
• Do you need filters/sorting/search (help content, service categories, location)?
• Does your content change often (team, pricing, events, resources, products)?
• Do you want a consistent design across many entries?

How'd you do? If your score was 2 or higher, run, don't walk, to get our brand new  Happy Center Kit. It's a pre-packaged set of HubDB templates to get you rocking and rolling like the HubSpot rockstar we know you are.