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Take your brand from barely noticed to wildly loved with my Brand Canvas and 3-Step Guide.

Yep. It's totally FREE. No fluff. No B.S.  Just actionable steps you'll wish you took months if not years ago.

 

Curious?? Learn More

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    Everything you need to get started with HubSpot's CMS and build your CLEAN website.

    No developer is needed.  This complete 3-part series includes a step-by-step guide to high-fives all around the office.

     

    Download the Guides

       
      The CLEAN Theme

      Take full advantage of the new and improved HubSpot CMS experience with the CLEAN theme.

      Theme Support & Reference

      Have a question and looking for an answer? I've likely got a video for that or an article that covers it.

      Built for Speed, Performance, AND an awesome UX.

      GTmetrix is the gold standard in analyzing the speed and performance of a website. Here is how the helpfulhero.com homepage (using CLEAN) ranks. Not too shabby for a media-rich page.

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      Report generated: Sat, Apr 23, 2022 at 2:56pm CST

        3 min read

        Feedback Fatigue: What it is and how to fight it

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        Wonder what your customers are thinking? You’re a marketer, not a mind-reader. If your efforts to understand and solve your audience’s problems have fallen flat, you’re in the right place.

        With the rise of NPS, CSAT, and other standardized surveys (and even the introduction of HubSpot’s all-new Service Hub), every marketer and their mom is looking for feedback, and customers are getting sick of it.  

         

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        Even worse, stats show that businesses have an inflated view of themselves. According to shankmanhonig.com, 80% of companies believe they deliver excellent customer service, while only a whopping 8% of customers believe they EXPERIENCE excellent customer service. What gives?

        We need to work to bridge this disconnect. How can we when we’re struggling to get survey responses?

        I’m not going to pretend to have all the answers here. But as businesses, markets, and people change, we’ve got to be adaptable. Here are some thoughts I’ve compiled from expert sources that we could test out:

        You in? Grab a slice of humble pie, and let’s give this a shot.

         

        Try this tiny language tweak

        Forget feedback: ask for advice.  

        In his incredible book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini suggests that people respond more positively to the word advice over feedback. Why?  

        Because asking for feedback or opinions creates a critic. The other person will weigh where they stand relative to your idea and are more likely to oppose you or offer negative thoughts.

        On the other hand, asking someone for advice shows that you value their opinion. They’ll be more willing to collaborate with you. Now, instead of a critic, you’ve created a partner.

        You may worry that asking for advice will open the floodgates for your customers to tell you how to run things. If that’s your current vibe, ask yourself: who are you in business to serve?

        Then ask yourself, “how can this work for me”? Not every piece of advice will make sense to apply to your business, but some will. Take it all with a grain of salt, and remember to say thank you.

         

        Actually give a flying fudgsicle

        Why are survey responses so low? Part of the problem is customers don’t believe businesses care or are willing to change. What can you do to show that your business is sincere? Can you apply any ideas from customers in real life?  

        We do our darndest at Helpful Hero to take every piece of advice to heart. Many of the custom modules built for the CLEAN theme came from suggestions from actual customers. We listen, we care, AND we take action.

         

        Why surveys aren’t the only answer

        Remember that your customers may not know what they want. 

        Heck, I don’t know what I want for dinner half the time, let alone what I’d like to see added to a product or service.

        With the above in mind, don’t underestimate the power of observation. What messages are your customers sending with their behavior? Tools like HubSpot’s Knowledge Base Insights can show you what questions your visitors are searching for on your website. Are you answering all of them? If not, why not?

         

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        Help them prep

        If you are going the survey route, set expectations ahead of time. When will you reach out? What type of advice should your customers be ready to offer?

         

        Be human (unless you’re a robot)

        Short of a formal survey, remember that your customers are people. Talk to them like they’re human.  

        If no humans are available, create a conversation with a chatbot. Not that we’re biased, but we think our Johnny 5 bot is pretty fun (chat him up: he may even teach you a new dance move).

         

        How to succeed when all else fails…

        I had a friend who used to work for Disney (some of the best customer service on earth), and part of her job as a manager was to let people vent. Sometimes, customers don’t want a solution. They need to complain.  

        So, snuggle up with some full-fat ice cream and listen.

         

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        If nothing else, keep your eyes, ears, and mind open to new strategies and solutions. Can you change things up to see what happens?

        And by the way, if you’ve got ideas to share, I’d love any advice you have for this blog.

         

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        But seriously, I wanna hear from you.  Drop me a line in the comments below! 👇

        Content not converting?  Try this.

        Oh, content: the crown jewel of inbound marketing. The idea is simple. Write a bunch of stuff, slap it up on your website, and watch sales start...

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        Feedback Fatigue: What it is and how to fight it

        Wonder what your customers are thinking? You’re a marketer, not a mind-reader. If your efforts to understand and solve your audience’s problems have...

        Read More

        Need a website designer?  Read this.

        You could build a great website. What you’re looking for is the right help. Keep reading to learn how to hire a pro who makes your site convert...

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