Yep. It's totally FREE. No fluff. No B.S. Just actionable steps you'll wish you took months if not years ago.
No developer is needed. This complete 3-part series includes a step-by-step guide to high-fives all around the office.
GTmetrix is the gold standard in analyzing the speed and performance of a website. Here is how the helpfulhero.com homepage (using CLEAN) ranks. Not too shabby for a media-rich page.
Report generated: Sat, Apr 23, 2022 at 2:56pm CST
Is HubSpot right for you? If you’re considering a new Customer Relationship Management (CRM) system, this platform has tons of options to help you centralize data, streamline handoffs, and make easy website updates.
HubSpot is kind of like a buffet. While there are pre-packaged CRM Suites, you can choose which features (or Hubs) you’d like to include in your subscription. We’ll walk you through the various tiers, pricing, and tools (including the FREE ones), so you can make an informed decision for your business.
Ready? Let’s scope out all the delicious offerings.
The single source of truth you need to make data-driven decisions in your business.
What does that mean?
Simply that if you want to get found online, convert and nurture your leads, and gain valuable insights, you may have stumbled upon a gold mine. HubSpot lets you do all of this within the same tool. No more need to remember multiple logins or try to make sense of data from separate platforms.
Phew!
HubSpot also makes handoffs between marketing, sales, and service super smooth. Think centralized and accessible customer data, timely communication, and happy customers (which means more business - hello, higher conversion rates)!
And speaking of conversions, let’s not forget your most important, 24/7, all-star salesperson: your website. HubSpot’s CMS (Content Management System) is part of the CRM Suite and allows you to build and manage your website with the ease of its drag-and-drop editor and without any technical know-how.
While you can get all these perks working together seamlessly in the Suite, you can also customize your hubs: Marketing Hub, Sales Hub, Service Hub, CMS Hub, and the all-new Operations Hub are all available a la carte or at different tiers to fit your budget.
Keep reading for the curated overview I put together just for you. :)
(Oh, and by the way, HubSpot is constantly evolving, so this is by no means an exhaustive list of features!)
This is a great option to consider if you’re just trying to simplify your tech stack, update your CRM, or get out of spreadsheet land. And did I mention that it’s free??
FREE
HubSpot’s collection of free tools is powered by the CRM database itself. You can manage your contacts and segment them into lists, view automatically imported company insights, create deals to manage sales, send marketing emails, see email health reports, build landing pages, set up conversational bots, and use other basic features, all in the same place and with no expiration date. :)
The catch is that the free version does have limitations. For example, you do get landing pages but won’t get access to the full CMS, so if you’re a blogger or content creator (or plan to be), you may want to consider CRM Suite Starter. More on that in a moment.
Active lists. While you only get five in the free version, it’s pretty awesome to set criteria and watch new contacts get added to your active list automatically. For example, you can have an active list for all customers or prospects who filled out a specific form on one of your landing pages.
Lots of bang for your buck, especially if you want to spin up a quick website with basic marketing features. You can find more tips on getting started with your site here.
Starts at $50/month
All of HubSpot’s free tools, PLUS:
1:1 technical support from HubSpot, and:
Increased limits for:
….and more!
The CMS drag-and-drop editor. I mean, how much fun is this? I could play with it all day.
One word: automation. Yep, it’s a jump up in price from Starter, but you’ll be saving so much time, you might as well have hired a new team member. In fact, it’s probably cheaper than adding to your headcount.
Starts at $1780/month
All of HubSpot’s free tools, every feature in Starter, PLUS:
This is a tough one since pro has so many time-saving features, but if I had to, I’d pick workflows. You’ll never have to stress about leads getting lost in your pipeline again. Now you can stay in touch with your prospects with simple email marketing automation. For example, here’s a behind the scenes screenshot of one of our nurture workflows:
More of a special case, but if you’re nearing the 50,000 contact mark or have multiple brands within your business, this one’s worth looking at.
Starts at $5,000/month
Everything in HubSpot CRM Suite Starter and Pro, PLUS:
There’s no Enterprise level for Operations Hub (yet), but the Enterprise Suite includes all Operations Hub Pro features.
Even if you don’t necessarily need the other features in the Enterprise Suite, the price per marketing contact goes down around the 50,000 contact mark. So if your business is really booming, upgrading could be a good move.
And while we’re talking about marketing contacts, one of the few irritants HubSpot has is its pricing structure for marketing contacts. HubSpot charges for marketing contacts in various increments, depending on the plan (in Starter, for example, you can market to 1000 contacts at the $50/month price, but once you hit 1001 marketing contacts you’re bumped into the 2000 contacts range for an extra $50/month). The catch is that once you pass the threshold you can’t downgrade to a lower number of contacts, even after you’ve cleaned up your database. While this is an essential pitfall to avoid, it’s also a good reminder to keep your CRM clean and up to date! You can read more about deduplicating your contacts in this post.
Nothing! Enterprise is the highest rung on the HubSpot ladder.
Multiple domains and website reporting. This is a great feature if your business has more than one brand.
As a marketer, you know that your content and customer experience are a top priority. And while HubSpot doesn’t do the work for you, there are tons of ways you can use it to improve your customer’s journey, lead generation, conversions, metrics, and more. Not to mention all the precious resources you’ll save by simplifying your tech stack.
Wouldn’t it be great to have the clarity, time, and traffic you need to actually hit your goals and grow your business? You know it would. Try it today.
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